JILLGERSHMAN

The new Wonder Years is a reimagining of one of TV’s most beloved (and my favorite) series of the 80s/90s that follows the story of a middle-class Black family in 1960s Montgomery, Alabama.  To launch the new series, we created a 360-campaign that spoke to fans of the original and gave new fans a reason to watch.  We embraced the nostalgia of the original series and the 1960s while leveraging the pedigree and capturing the heart, the humor and all the relatable awkwardness of the wonder years.