I discovered my passion for marketing when I started a candy business in 6th grade. Using grass roots marketing, I generated a ton of buzz, growing my business from Jolly Ranchers and Sprees into a mini empire, selling puzzle toys like Rubik’s Cubes and Snakes. Just as I was dominating the marketplace, I was caught by my teacher Mrs. Doodan who put an end to my middle school career. However, not all was lost. Those early marketing days inspired my current career where I’ve had the opportunity to build franchises like "The Bachelor" and "Dancing with the Stars" and launch iconic series like "Modern Family," "blackish" and "Abbott Elementary." For more details, my professional bio is below.
Jill Gershman is an award-winning senior executive, consultant and independent producer recognized for 25+ years of excellence in Broadcast, Cable and Streaming Marketing, On-Air Promotion, Branding, Content Creation, Design, Strategy, Production and Programming.
In July of 2017, Jill was named senior vice president, Marketing Creative, ABC Entertainment. In this role, she led the AV, Design, Digital, Shoot Production and Editing teams responsible for all on and off-air creative marketing for ABC’s primetime and daytime programming. She delivered 360º campaigns and content across multiple platforms and business units. During her tenure she led the creative campaigns for many successful ABC series, specials and brands including, “The Bachelor,” “Abbott Elementary,” “Modern Family,” “blackish,” “The Conners,” “The Goldbergs,” “The Wonder Years,” “Dancing with the Stars,” “Shark Tank,” “American Idol,” “Jimmy Kimmel Live,” “The ESPYS,” “NFL Draft” and “The Oscars,” among many others.
Jill was previously vice president, Entertainment Marketing, Comedy & Alternative Series, ABC Entertainment Group, since 2007. She was charged with leading, directing and managing all on-air marketing for over 30 comedy and alternative programs annually. Jill guided, built and developed a team of internal personnel and external vendors responsible for delivering innovative concepts, campaigns and creative content across multiple platforms and business units, including on-air, digital, print, radio, social media, synergy and sales. She has fostered core relationships with outside agencies, internal executives, series producers and talent.
Jill rejoined ABC Entertainment Marketing in 2005 as vice president, Alternative Series, Specials and Late Night. She had served with ABC Entertainment starting in 1997 as executive director, TGIF/Branding Factory, On-Air Promotion, before being promoted to the role of vice president/creative director, On-Air Promotion, in 1999.
Prior to ABC, Jill was an independent producer providing creative direction for reality series, show segments, promos, graphic packaging, presentation tapes and branding. Her television credits include being a broadcast producer on “Extreme Makeover,” supervising producer on “Life After Extreme Makeover” and film producer on “ABC’s 50th Anniversary.” She began her professional career with Lifetime Television in 1991 as a promo scheduling assistant and was promoted to production assistant in On-Air Promotion, writer/producer in Creative Services, then creative director. She was charged with developing and launching “The Place,” a program block geared toward younger women, and created the weekly series “The Dish,” starring Tracee Ellis Ross.
Jill earned a Bachelor of Arts in television and film from Hofstra University. She currently lives in Los Angeles with her dog Gatsby. Jill can still get you a good deal on Jolly Ranchers and a Rubik's Cube.