About Me.
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Jill Gershman discovered her passion for marketing when she started a candy business in 6th grade. Using grassroots marketing, she generated a ton of buzz, growing her business from Jolly Ranchers and Sprees into a mini-empire, selling puzzle toys like Rubik’s Cubes and Snakes. Just as Jill was dominating the middle school marketplace, she was caught by her teacher, Mrs. Doodan, who quickly put an end to her middle school career. However, not all was lost. Those early marketing days laid the foundation for a career building franchises like The Bachelor and Dancing with the Stars, and launching iconic series such as Modern Family, blackish, and Abbott Elementary.
Today, Jill is an award-winning senior executive and creative leader with more than 25 years of experience driving marketing excellence across broadcast, cable, streaming, and digital platforms. She has built and led high-performing creative teams responsible for transformative, 360° campaigns spanning on-air promotion, branding, content creation, motion design, key art, strategy, and production..
Most recently, Jill served as Senior Vice President, Creative Director, AV at Trailer Park and Creative Lead, Network Branding and Marketing at Buddha Jones, where she led the development of cross-platform creative spanning trailers, promos, brand campaigns, commercials, and digital content for premier entertainment and consumer brands including ABC, FOX, CBS, Disney+, Hulu, TikTok, LEGO, NASCAR, and the Big Ten. Notable projects include The Oscars 2026, TikTok's “For All” campaign, Survivor 50, Jim Henson: Idea Man, and Grey’s Anatomy on Hulu.
Previously at ABC Entertainment, Jill rose through the ranks over two decades, beginning in on-air promotion and advancing through multiple leadership roles to ultimately serve as Senior Vice President, Marketing Creative. In that capacity, she led the AV, Design, Digital, and Editorial teams overseeing all on- and off-air creative marketing across primetime, daytime, and late night. Throughout her tenure, she built and guided high-performing teams and spearheaded 360° campaigns for series and Live events including Abbott Elementary, Modern Family, The Bachelor, Dancing with the Stars, American Idol, Jimmy Kimmel Live!, The ESPYs, NFL Draft and The Oscars, among others.
Before her executive tenure at ABC, Jill worked as an independent producer, providing creative direction across reality series, show segments, promos, graphic packaging, and branded content. Her producing credits include Extreme Makeover, Life After Extreme Makeover, and ABC’s 50th Anniversary, experiences that deepened her understanding of storytelling from development through delivery.
She began her career at Lifetime Television as a promo scheduling assistant and went on to become creative director, where she launched the program block The Place and created the weekly series The Dish, hosted by Tracee Ellis Ross.
Jill earned a Bachelor of Arts in Television and Film from Hofstra University. She currently lives in Los Angeles with her dog, Gatsby — and can still get you a great deal on Jolly Ranchers and a Rubik’s Cube.
