The campaign for Little Mermaid Live! leaned into all the aspects that made this live event unique -- part animated film, part live spectacle and 100% Disney magic.  With no footage available aside from the original animated film, we put together a shoot to capture photography, cast interviews and behind-the-scenes material that would be used throughout the campaign across all media.  We worked closely with the creators and Disney animation to ensure that we accurately represented this Disney classic and mixed in rehearsal footage only days (and hours) before the special aired.