To celebrate the premiere of the new Wonder Years, we created a truly immersive experience by taking over a Hollywood gas station and turning back the clock--literally! The event featured free hamburgers delivered by car hops on roller skates and most importantly, .34¢ gasoline.
American Idol | Flying Heads
For ABCs premiere of American Idol, we wanted to do something really different and buzz worthy. Embracing Idols "You're going to Hollywood," mantra we flew giant heads of our judges and host over Hollywood. Once they landed, the heads were showcased on Hollywood Boulevard for fans to interact and take photos.
Supermarket Sweep | 3D Billboard
To capture the attention of LA drivers, we created a bright, colorful 3D Billboard reminiscent of a grocery story aisle.
Call Your Mother | Post-It-Notes
To generate title awareness and launch the new comedy Call Your Mother, we placed giant post-it-notes in NY and LA reminding folks to --call your mother.
Pooch Perfect | Before & After
Who doesn't love a great before & after?! To drive home the concept of ABC's new grooming competition series, consecutive 3D billboard were created that transformed scruffy to fluffy.
Roseanne | Transit Takeover
Leading up to the return of Roseanne to ABC, we created a 360-marketing campaign which induced a total transit takeover in major cities across America, including NYC Subway train cars, bus shelters and bus stop benches. PROMAX WINNER